Makerere University College of Health Sciences

The word advocacy can mean many different things in the nonprofit world and can be at the heart of activities, strategies, mission, core values, and overall organizational effectiveness. Fundamentally, advocacy is about speaking out and making a case for something important. The target of the advocate’s voice is most often a person, group or institution that holds some power over what the advocate wants.

Advocacy can be a challenging concept because there is no one set of instructions about where to begin, how to begin and what constitutes effectiveness. Moreover, our lexicon for advocacy-related concepts and actions complicates matters by using multiple words for the same actions, as well as by blurring understanding of what an organization is really doing. The word advocacy is often used interchangeably with related words such as lobbying and education.

Member Benefits
Advocacy for individuals
Be an effective advocate for change To be an effective advocate for change, you need to: Our advocacy is often carried out in the social work and legal services fields for adolescents. Occasionally, the case of one person can lead to a broader advocacy effort about the rights of a population or community.
Policy Advocacy
Know your target audience (legislators, government officials, editorial boards) Develop and widely distribute a strong and consistent message Regularly review your progress GAFI provides timely information about public policy and legislative initiatives through action alerts and weekly updates about bills and policies.
Grassroot Advocacy
Keep at it. Effective advocacy takes time and persistent action. Continue your efforts to build the support and buy-in you need to be successful, even if it means repeating your actions. Be patient, but keep working. Realize that change can be slow, but does require some movement. Check on how it’s going.
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